Vamshi Salguti
A Bit About Me
Digital Marketing Specialist with proven expertise in performance marketing, SEO, and data-driven campaign optimization. Skilled in executing full-funnel campaigns across Meta, TikTok, Snapchat, LinkedIn, and Amazon Ads, driving measurable growth in leads, sales, and ROAS. Proficient in GA4, Pixel, Conversions API, and advanced tracking frameworks to ensure accurate attribution and stronger conversion outcomes. Experienced in technical SEO, local SEO, and content optimization strategies that improve visibility, rankings, and user experience. Adept at collaborating with creative and cross-functional teams to deliver impactful ad formats and actionable insights via Looker Studio, Excel, and Meta Ads Manager. Strong track record in optimizing budgets at scale, improving CPA/CAC metrics, and aligning marketing strategies with business growth objectives.
KEY SKILLS & TOOLS
Advertising Platforms
Meta Ads Manager (Facebook & Instagram), Google Ads, TikTok Ads, LinkedIn Ads, Amazon Ads
Campaign Management
Campaign Setup, Audience Segmentation, Retargeting, Conversion Tracking, ROI Optimization, Sales Funnel Strategy
SEO
On-Page (Keyword Research, Content Optimization, Schema, Internal Linking), Off-Page (Backlinks, Outreach, Authority Building), Technical SEO (Site Speed, Indexation, XML Sitemaps, Core Web Vitals), Local SEO (GBP, NAP Consistency, Citations)
Analytics & Reporting
Google Analytics 4 (GA4), Looker Studio, Facebook Ads Manager Reports, Attribution Tools (Triple Whale, Hyros, AnyTrack), Excel/Google Sheets, Tag Manager
Tools
SEMrush, Ahrefs, Moz, Screaming Frog, SurferSEO, Clearscope, Ubersuggest, Google Trends, Google Search Console, Meta Business Suite, Canva, Buffer, Hootsuite
Web & E-commerce
WordPress, Shopify (SEO Structures, Speed Optimization)
Creatives & Copywriting
Ad Copywriting, Creative Optimization, A/B Testing Ad Variations, Audience-Centric Messaging
AI & Automation
ChatGPT, Jasper, Copy.ai, AdCreative.ai, Predis.ai, Canva AI, RankIQ, Frase, Zapier, Integromat, Smart Bidding (Meta Advantage+)
Other Skills
CRO, Lead Generation, Email Marketing (Mailchimp, HubSpot), Competitor Research, Content Strategy Alignment